Enhancing Your Campaign Strategy: Testing Framework with Amin Digital

At Amin Digital, we’re dedicated to refining your digital marketing campaigns through data-driven strategies. Let’s explore how we can collaborate to build a comprehensive testing framework tailored to your objectives.

Manual vs. Automated

Description:
Assess the performance of manual campaigns against automated ones to ascertain if transitioning to an Advantage+ shopping campaign can yield better results.

Hypothesis:
Can leveraging automation technology enhance campaign performance?

Use Case:
To determine the feasibility of automation technology adoption.

Structure and Parameters:
Conduct a Conversion Lift study if the Conversions API is implemented with an event match score of 6 or higher. Otherwise, conduct an A/B test.

  • Test duration: 2-4 weeks
  • Holdout percentage: validated using a power calculator

Example Setup:

Cell 1 Cell 2
Business-as-usual campaign setup Business-as-usual campaign setup
Prospecting and retargeting conversions campaigns One Advantage+ shopping campaign
Control recommended Control recommended

Combined vs. Single

Description:
Design a test to determine the optimal budget allocation among campaigns, considering a blend of business-as-usual campaigns and an Advantage+ shopping campaign versus allocating the entire budget to an independent Advantage+ shopping campaign.

Hypothesis:
Does adjusting the share of spend on Advantage+ shopping campaigns improve overall performance?

Use Case:
To gauge the scalability of an Advantage+ shopping campaign and identify the optimal mix of strategies.

 

Structure and Parameters:
Similar to the manual vs. automated test.

Example Setup:

Cell 1 Cell 2 Cell 3
30% Advantage+ shopping campaign 50% Advantage+ shopping campaign 100% Advantage+ shopping campaign
70% business as usual 50% business as usual 0% business as usual
Control recommended Control recommended Control recommended

Optimization: Creative vs. Creative

Description:
Evaluate the performance of different creatives, such as prospecting messaging versus a mix of prospecting and remarketing messaging.

Hypothesis:
Can a combined prospecting and remarketing messaging strategy outperform standalone prospecting campaigns?

Use Case:
To streamline prospecting and remarketing efforts within an Advantage+ shopping campaign.

Structure and Parameters:
Similar to previous tests.

Example Setup:

Cell 1 Cell 2
Advantage+ shopping campaign Advantage+ shopping campaign
Prospecting message only Prospecting and remarketing messaging
Control recommended Control recommended

Scaling: Budget vs. Scaled Budget

Description:
Test the scalability of an Advantage+ shopping campaign by varying the budget allocation over time.

Hypothesis:
How does the performance of Advantage+ shopping campaigns scale with budget compared to traditional campaigns?

Use Case:
To understand the scalability of Advantage+ shopping campaigns with increased budgets.

Structure and Parameters:
Similar to previous tests.

Example Setup:

Cell 1 Cell 2
Week 1 Week 1
Business-as-usual conversion campaign (1X budget) Advantage+ shopping campaign (1X budget)
Week 2 Week 2
Business-as-usual conversion campaign (1.5X budget) Advantage+ shopping campaign (1.5X budget)
Week 3 (Optional) Week 3 (Optional)
Business-as-usual conversion campaign (2.25X budget) Advantage+ shopping campaign (2.25X budget)

Let’s collaborate to implement this testing framework and propel your digital marketing campaigns to new heights. Contact us at Amin Digital to get started today!

 

 

 

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Have a look at our case studies, you can see how we implement our knowledge onto our clients.

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