Enhancing Your Campaign Strategy: Testing Framework with Amin Digital
At Amin Digital, we’re dedicated to refining your digital marketing campaigns through data-driven strategies. Let’s explore how we can collaborate to build a comprehensive testing framework tailored to your objectives.
Manual vs. Automated
Description:
Assess the performance of manual campaigns against automated ones to ascertain if transitioning to an Advantage+ shopping campaign can yield better results.
Hypothesis:
Can leveraging automation technology enhance campaign performance?
Use Case:
To determine the feasibility of automation technology adoption.
Structure and Parameters:
Conduct a Conversion Lift study if the Conversions API is implemented with an event match score of 6 or higher. Otherwise, conduct an A/B test.
- Test duration: 2-4 weeks
- Holdout percentage: validated using a power calculator
Example Setup:
| Cell 1 | Cell 2 |
|---|---|
| Business-as-usual campaign setup | Business-as-usual campaign setup |
| Prospecting and retargeting conversions campaigns | One Advantage+ shopping campaign |
| Control recommended | Control recommended |
Combined vs. Single
Description:
Design a test to determine the optimal budget allocation among campaigns, considering a blend of business-as-usual campaigns and an Advantage+ shopping campaign versus allocating the entire budget to an independent Advantage+ shopping campaign.
Hypothesis:
Does adjusting the share of spend on Advantage+ shopping campaigns improve overall performance?
Use Case:
To gauge the scalability of an Advantage+ shopping campaign and identify the optimal mix of strategies.
Structure and Parameters:
Similar to the manual vs. automated test.
Example Setup:
| Cell 1 | Cell 2 | Cell 3 |
|---|---|---|
| 30% Advantage+ shopping campaign | 50% Advantage+ shopping campaign | 100% Advantage+ shopping campaign |
| 70% business as usual | 50% business as usual | 0% business as usual |
| Control recommended | Control recommended | Control recommended |
Optimization: Creative vs. Creative
Description:
Evaluate the performance of different creatives, such as prospecting messaging versus a mix of prospecting and remarketing messaging.
Hypothesis:
Can a combined prospecting and remarketing messaging strategy outperform standalone prospecting campaigns?
Use Case:
To streamline prospecting and remarketing efforts within an Advantage+ shopping campaign.
Structure and Parameters:
Similar to previous tests.
Example Setup:
| Cell 1 | Cell 2 |
|---|---|
| Advantage+ shopping campaign | Advantage+ shopping campaign |
| Prospecting message only | Prospecting and remarketing messaging |
| Control recommended | Control recommended |
Scaling: Budget vs. Scaled Budget
Description:
Test the scalability of an Advantage+ shopping campaign by varying the budget allocation over time.
Hypothesis:
How does the performance of Advantage+ shopping campaigns scale with budget compared to traditional campaigns?
Use Case:
To understand the scalability of Advantage+ shopping campaigns with increased budgets.
Structure and Parameters:
Similar to previous tests.
Example Setup:
| Cell 1 | Cell 2 |
|---|---|
| Week 1 | Week 1 |
| Business-as-usual conversion campaign (1X budget) | Advantage+ shopping campaign (1X budget) |
| Week 2 | Week 2 |
| Business-as-usual conversion campaign (1.5X budget) | Advantage+ shopping campaign (1.5X budget) |
| Week 3 (Optional) | Week 3 (Optional) |
| Business-as-usual conversion campaign (2.25X budget) | Advantage+ shopping campaign (2.25X budget) |
Let’s collaborate to implement this testing framework and propel your digital marketing campaigns to new heights. Contact us at Amin Digital to get started today!
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