by akhra | Sep 16, 2024 | Blog, PPC, Strategy
PPC Budget increase - be careful When increasing budgets by 50% or more in PPC (Pay-Per-Click) campaigns, CPC (Cost Per Click) and CPA (Cost Per Acquisition) often rise due to several key factors: 1. Increased Competition for Higher Ad Positions: A higher budget often...
by akhra | Sep 11, 2024 | Blog, PPC, Social, Strategy, Uncategorised
70% of care home searches starting online In today’s digital age, families and potential residents are turning to the internet to find the best care home options. With over 70% of care home searches starting online, it’s essential to have a strong digital...
by akhra | Aug 31, 2024 | Blog, PPC, Strategy
Granular + Broad Marketing - How a PPC campaign should be created? In the world of pay-per-click (PPC) advertising, the tension between following Google’s best practices and meeting client expectations is a common challenge. On one side, Google advocates for a more...
by akhra | Aug 17, 2024 | Blog, PPC, Social, Strategy
When Should Medium to Large Businesses Consider a Shopping Feed CSS Provider? In the fast-paced world of digital marketing, medium to large businesses constantly seek new strategies to enhance their online presence and drive sales. One effective yet often overlooked...
by akhra | Jul 18, 2024 | Blog, Measurement, PPC, Strategy
Simplify Enhanced Conversions with Google's New EC Assist Plugin At Amin Digital, we always strive to keep you updated with the latest tools to enhance your digital marketing strategies. Today, we’re excited to share information about Google’s new Chrome...
by akhra | Jul 8, 2024 | Blog, PPC, Strategy
Mastering Google Ads Understanding Targeting, Ad Formats, and Bid Strategies Creating successful campaigns on Google Ads involves a deep understanding of three critical components: targeting, ad formats, and bid strategies. Each plays a crucial role in ensuring that...
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