Black Friday – Expect rise in CPC

Introduction The increase in competition during Black Friday and other peak shopping periods can cause CPCs (Cost-Per-Click) to soar. With everyone fighting for visibility, it’s crucial to have a strategy to manage these rising costs. This blog will offer practical...

Black Friday – Protect your branding

Introduction The lead-up to major shopping events like Black Friday and Christmas is a critical time for advertisers, but it’s also a period when your brand could be at risk. From inflated CPCs to potential brand misalignment, it’s essential to protect your brand...

Black Friday – The Power of Creative

Introduction In an era where users are bombarded with countless ads on social media platforms, standing out with compelling ad copy has never been more important. Your ad copy is the first thing that catches the attention of potential customers and can be the deciding...

Black Friday – PPC automation

Introduction PPC automation has become an essential tool for advertisers, especially those managing large-scale campaigns. By automating repetitive tasks and optimising bidding strategies, automation can save you time while improving your campaign performance. This...

Saudi Marketing – Basics for PPC and Social

Introduction: In today's fast-paced digital landscape, Saudi Arabian businesses, particularly in the entertainment and food sectors, are increasingly relying on Pay-Per-Click (PPC) advertising and social media marketing to reach new customers. These digital marketing...

Black Friday – Social Media Advanced audiences

Introduction When it comes to social media advertising, the ability to target the right audience is critical. Getting your ads in front of the right people, at the right time, can make all the difference in achieving successful campaign outcomes. In this blog, we’ll...

PPC Budget for Q4 tips

Introduction As we approach the final quarter of the year, businesses are ramping up their digital advertising efforts to capture the increase in online activity, especially with events like Black Friday and Christmas shopping. However, managing your PPC...

Black Friday & Christmas – How to get PPC and Social ready?

Black Friday is one of the most competitive times of the year for brands, with customers eager to find the best deals and businesses competing for attention. It’s crucial to have a solid PPC and social media strategy in place to stand out, protect your brand, and...

The Impact of Quality Score and Impression Share on Your Campaigns

To improve performance when increasing your PPC budget, it's essential to take a strategic and gradual approach to avoid the typical spikes in CPC and CPA. Here are some steps to help you manage budget increases effectively: Steps to Gradually Increase Your PPC Budget...

Accountants need Google ads.

When crafting a Google Ads strategy for accounting businesses, the key is to focus on highly targeted campaigns that emphasise trust, expertise, and local relevance. Here’s how you can approach Google Ads for this sector: 1. Keyword Strategy: Target Local Keywords:...

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Latest From The Blog

Black Friday – Expect rise in CPC

Introduction The increase in competition during Black Friday and other peak shopping periods can cause CPCs (Cost-Per-Click) to soar. With everyone fighting for visibility, it’s crucial to have a strategy to manage these rising costs. This blog will offer practical...

Black Friday – Protect your branding

Introduction The lead-up to major shopping events like Black Friday and Christmas is a critical time for advertisers, but it’s also a period when your brand could be at risk. From inflated CPCs to potential brand misalignment, it’s essential to protect your brand...

Black Friday – The Power of Creative

Introduction In an era where users are bombarded with countless ads on social media platforms, standing out with compelling ad copy has never been more important. Your ad copy is the first thing that catches the attention of potential customers and can be the deciding...

Black Friday – PPC automation

Introduction PPC automation has become an essential tool for advertisers, especially those managing large-scale campaigns. By automating repetitive tasks and optimising bidding strategies, automation can save you time while improving your campaign performance. This...

Saudi Marketing – Basics for PPC and Social

Introduction: In today's fast-paced digital landscape, Saudi Arabian businesses, particularly in the entertainment and food sectors, are increasingly relying on Pay-Per-Click (PPC) advertising and social media marketing to reach new customers. These digital marketing...

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