Today, we’re zooming in on two key elements that steer the ship of online engagement: creatives and user-generated content (UGC). Join us as we explore their impact on the ever-evolving landscape of social media, UK style.

• Embrace Broad Match – 🔍

  • Summary: Adopt broad match keywords to identify potential customers based on search behavior and intent. Test in small batches and refine negative lists.

• Adopt Value-Based Bidding 📈

  • Summary: Implement value-based bidding strategies to attract more engaged users ready to perform intended actions.

• Take a Triangulated Measurement Approach 📊

  • Summary: Use multiple sources for performance measurement. Combine data-driven attribution, in-platform tests, and cross-channel measurement.

• Leverage Performance Max and Demand Gen Campaigns 🎯

  • Summary: Expand beyond text ads to multiple platforms. Use Performance Max and Demand Gen campaigns for better automation and customer matching.

• Push for Transparency 👁️

  • Summary: Advocate for deeper reporting levels. Request full access to query reports and campaign insights to ensure effective ad placement.

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Have a look at our case studies, you can see how we implement our knowledge onto our clients.