Having a chat with many Business Owners at network events, and my own clients. The key question I always hear is:
“How can I make sure they are not taking me for a ride. Clearly they don’t, as they give me reports.”
What I want to try to do is help with this question, give you the tools and knowledge to allow you to push your advertising team and make them more accountable. This will help you understand advertising a lot more, but more importantly help you understand with data what actually works and as a business owner give you a structure.
3rd Party account review.
A key simple service of mine is to review your account and provide ways to improve your site and help you set up understandable goals. Also to help you understand how you can save more money and be more efficient.
This service will ensure you have tracking in place on your site and goals set up for easy understanding of site performance.