Meta - Advantage+ Shopping campaigns

Are you an ecommerce entrepreneur looking to supercharge your sales campaigns? Enter Advantage+ shopping campaigns, a revolutionary approach powered by cutting-edge machine-learning models. Designed for direct-to-consumer ecommerce, consumer packaged goods (CPG), and single-brand online retailers, Advantage+ shopping campaigns offer an always-on solution that connects relevant ads to interested shoppers like never before.

Here’s how it works:

Targeted Precision

Advantage+ shopping campaigns streamline the campaign creation process across targeting, optimization, creative, and destination. By leveraging advanced machine-learning algorithms, these campaigns ensure your ads reach the people most likely to convert, driving efficient cost per result.

Flexibility Unleashed

With Advantage+ shopping campaigns, you enjoy maximum flexibility across targeting, creative, placement, and conversion destinations. Whether you’re focused on customer acquisition, retention, or growth, this solution adapts to your evolving business goals seamlessly.

Amplified Performance

Unlock the power of data-driven insights with the integration of the Meta Pixel and the Conversions API. While the Conversions API isn’t mandatory, its implementation is recommended to maximize campaign performance and ROI.

Strategic Insights

Not sure if Advantage+ shopping campaigns are right for you? Consider these factors:

  • Business Type: Ideal for direct-to-consumer ecommerce, CPG, or single-brand retail advertisers.
  • Campaign Objective: Perfect for driving sales campaigns.
  • Budget: Requires a budget sufficient to generate a minimum of 50 conversions per campaign, per week.
  • Metrics: Focus on efficient cost per result.
  • Conversion Locations: Choose between website, app, or both for optimal performance.

Proven Results

Recent analyses showcase the effectiveness of Advantage+ shopping campaigns, particularly when integrating website and shop conversion destinations. Businesses with an onsite shop witnessed a 20% improvement in both cost per result and return on ad spend (ROAS) compared to website-only campaigns.

Implementation Tips

Ensure success with Advantage+ shopping campaigns by:

  • Implementing the Conversions API for enhanced performance.
  • Selecting the right conversion location (website, app, or both) based on your business model.
  • Defining existing customers to improve performance and lower cost per result.
  • Setting an existing customer budget cap to optimize spend for customer acquisition, retention, and retargeting.


If you’re looking to elevate your sales campaigns with unparalleled precision, flexibility, and performance, Advantage+ shopping campaigns are the answer. Embrace the future of ecommerce advertising and unlock your brand’s full potential today.


Have a look at our case studies, you can see how we implement our knowledge onto our clients.

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