Google update - Important Updates on Privacy and Ad Targeting | 30 may 2024

Here’s what you need to know about some changes coming to Google Ads and Analytics in 2024:

New Privacy Laws in Several States: Florida, Texas, Oregon, Montana, and Colorado are introducing new privacy laws. To help you comply, Google is updating its privacy and data protection terms. If you’ve already agreed to these terms, you don’t need to do anything else.

Colorado’s Special Rule: Colorado has a new rule called the Universal Opt-Out Mechanism (UOOM). This means users can tell Google not to use their data for targeted ads. When this happens, Google will stop showing personalised ads to those users.

What This Means for You:

  • Less personalised ads might be shown, which could change how well ad targeting works.
  • Tools like Customer Match and Remarketing lists might not work as well because of increased opt-outs.

Key Points:

  • Google will handle data processing under these new rules.
  • If you’re using Google Ads, you’ll be covered by these updates automatically.
  • These changes only affect Google Ads and Analytics, not other Google products like Workspace.

For more details, you can check out the Help Centre.

Best, The Google Ads Team

Simplified Google Measurement Controller-Controller Data Protection Terms

Google Data Protection Terms: What You Need to Know

When you use Google’s Measurement Services, you agree to certain data protection rules. These rules are about how Google and you (the user) handle personal data shared through Google’s services.

Key Points:

  1. Agreement: By using the service, you agree to these terms with Google.
  2. Data Sharing: You allow Google to use personal data to improve its products.
  3. Legal Authority: If you accept these terms, you confirm you have the authority to do so on behalf of your company.

If you don’t have this authority, don’t accept these terms. These rules only apply to users of the Measurement Services and set out rights and obligations regarding data protection.

This summary should help you understand the main changes and requirements without needing deep marketing or legal knowledge.


Created & approved by Akhra, edited by Chat GPT.


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