Blog
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Simple top quality marketing blogs, our blogs are aimed at marketing persons with over three to four years experience.
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5 Ways Advertisers Can Prepare for Google’s AI Overviews
Today, we're zooming in on two key elements that steer the ship of online engagement: creatives and user-generated content (UGC). Join us as we explore their impact on the ever-evolving landscape of social media, UK style. Embrace Broad Match - 🔍 Summary: Adopt broad...
Comprehensive Review to Marketing Mix Modelling: Benefits, Comparison, and Data
As the advertising ecosystem evolves, the need for marketing models that are effective, less reliant on cookie data, and compliant with privacy standards has grown. Advertisers can adapt to these changes by considering models that use aggregated data, such as...
Conversion Lift – Maximising Your Marketing Strategy
In the competitive world of digital marketing, understanding the true impact of your campaigns is crucial. Conversion Lift testing provides a robust method to measure the actual conversions driven by your ads, offering insights into the incremental online, offline,...
Optimising Your Digital Marketing with A/B Testing with Meta
In today's fast-paced digital landscape, fine-tuning your ad campaigns can make all the difference between success and missed opportunities. One of the most effective methods to optimise your digital marketing efforts is through A/B testing. This powerful tool allows...
Google | Important updates regarding Restricted Data Processing control & Universal Opt-Out Mechanisms
Here’s what you need to know about some changes coming to Google Ads and Analytics in 2024: New Privacy Laws in Several States: Florida, Texas, Oregon, Montana, and Colorado are introducing new privacy laws. To help you comply, Google is updating its privacy and data...
How to Measure the complex marketing world framework
In today’s dynamic digital landscape, understanding marketing performance across various channels is challenging. The Measurement 360 framework, developed by Meta and Deloitte, offers a holistic approach to address this complexity. By aligning business goals with measurement strategies, integrating multiple solutions, and prioritising first-party data, businesses can gain comprehensive insights into their marketing effectiveness. Experimentation and continuous calibration of measurements are key to refining tactics and making informed decisions. With Measurement 360, businesses can navigate the complexity of marketing channels and achieve greater success in their digital strategies.
