by akhra | Sep 16, 2024 | Blog, PPC, Strategy
PPC Budget increase - be careful When increasing budgets by 50% or more in PPC (Pay-Per-Click) campaigns, CPC (Cost Per Click) and CPA (Cost Per Acquisition) often rise due to several key factors: 1. Increased Competition for Higher Ad Positions: A higher budget often...
by akhra | Aug 31, 2024 | Blog, PPC, Strategy
Granular + Broad Marketing - How a PPC campaign should be created? In the world of pay-per-click (PPC) advertising, the tension between following Google’s best practices and meeting client expectations is a common challenge. On one side, Google advocates for a more...
by akhra | Aug 30, 2024 | Blog, PPC, Social
Imagine trying to invoice multiple campaigns across multiple platforms! In today’s digital landscape, multi-channel marketing has become essential for businesses to reach their target audience effectively. However, managing invoicing across different marketing...
by akhra | Jul 18, 2024 | Blog, Measurement, PPC, Strategy
Simplify Enhanced Conversions with Google's New EC Assist Plugin At Amin Digital, we always strive to keep you updated with the latest tools to enhance your digital marketing strategies. Today, we’re excited to share information about Google’s new Chrome...
by akhra | Jun 29, 2024 | Blog, Measurement
Delivering Ad Relevance Without Third-Party Cookies As the advertising industry faces the inevitable shift away from third-party cookies, the focus is increasingly on innovative, privacy-compliant solutions. This blog post explores Amazon Ads’ groundbreaking...
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