by akhra | Jun 29, 2024 | Blog, Measurement
Delivering Ad Relevance Without Third-Party Cookies As the advertising industry faces the inevitable shift away from third-party cookies, the focus is increasingly on innovative, privacy-compliant solutions. This blog post explores Amazon Ads’ groundbreaking...
by akhra | Jun 17, 2024 | Blog, Social, Strategy
2024 Meta Strategy In the ever-evolving landscape of digital marketing, keeping up with the latest strategies is essential to stay ahead of the competition. As we move into 2024, it’s clear that many traditional tactics have become outdated. To help you stay...
by akhra | May 22, 2024 | Blog, Strategy
The Issue with Marketing Measurement: Understanding Incremental Value Today, we’re diving into a common challenge in marketing measurement: understanding the true incremental value of your marketing efforts. Let’s look at a real-world scenario to illustrate this issue...
by akhra | May 19, 2024 | Blog, PPC, Social
Navigating the Data Landscape in Digital Advertising: Understanding Privacy and Value In the ever-evolving realm of digital advertising, understanding the intricacies of data is paramount. From its collection to its management, data fuels the personalised experiences...
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