Here is a quick summary of all the possible campaigns you can create on Meta

Meta Platforms, Inc. (formerly Facebook, Inc.) offers a variety of advertising campaigns tailored to different marketing objectives and audience engagement goals. Here are several types of campaigns you can run on Meta’s platforms, including Facebook, Instagram, WhatsApp, and Messenger:

1. Brand Awareness Campaigns:
   • Objective: Increase brand visibility and reach among the target audience.
   • Ad Formats: Image ads, video ads, carousel ads, and slideshow ads.
   • Targeting Options: Demographics, location, interests, behaviours, and custom audiences.
2. Engagement Campaigns:
   • Objective: Encourage user interaction and engagement with your content.
   • Ad Formats: Poll ads, interactive ads, and event response ads.
   • Targeting Options: Custom audiences, lookalike audiences, and interests.
3. Traffic Campaigns:
   • Objective: Drive traffic to your website, app, or specific landing pages.
   • Ad Formats: Link ads, carousel ads, and collection ads.
   • Targeting Options: Custom audiences, interests, behaviours, and lookalike audiences.
4. App Install Campaigns:
   • Objective: Increase app downloads and installations.
   • Ad Formats: Mobile app install ads and playable ads.
   • Targeting Options: Custom audiences, lookalike audiences, and behaviours.
5. Lead Generation Campaigns:
   • Objective: Collect leads and contact information from potential customers.
   • Ad Formats: Lead ads (forms directly within the ad), carousel ads, and instant forms.
   • Targeting Options: Custom audiences, lookalike audiences, and interests.
6. Conversion Campaigns:
   • Objective: Encourage specific actions on your website or app, such as purchases or sign-ups.
   • Ad Formats: Conversion ads, dynamic ads, and offer ads.
   • Targeting Options: Custom audiences, lookalike audiences, behaviours, and interests.
7. Video View Campaigns:
   • Objective: Increase video views and engagement with video content.
   • Ad Formats: In-stream ads, video discovery ads, and carousel video ads.
   • Targeting Options: Custom audiences, interests, and behaviours.
8. Messenger Campaigns:
   • Objective: Drive conversations and interactions through Facebook Messenger.
   • Ad Formats: Messenger ads, sponsored messages, and click-to-Messenger ads.
   • Targeting Options: Custom audiences, behaviours, and interests.
9. Dynamic Ads Campaigns:
   • Objective: Show personalized ads to users based on their interactions with your website or app.
   • Ad Formats: Dynamic ads for products, services, or app installs.
   • Targeting Options: Custom audiences, lookalike audiences, and behaviours.

When creating a Meta advertising campaign, it’s crucial to define your specific marketing objectives and target audience. Meta’s ad platform provides detailed options for audience targeting, allowing you to reach the right people with your ads. Additionally, regularly monitor and optimise your campaigns based on performance metrics to ensure the best possible results.

 ————————————————————————————————————————————————————————

Have a look at our case studies, you can see how we implement our knowledge onto our clients.