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Simple top quality marketing blogs, our blogs are aimed at marketing persons with over three to four years experience.
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Why CPC and CPA Spike with Large Budget Changes and How to Avoid It
When increasing budgets by 50% or more in PPC (Pay-Per-Click) campaigns, CPC (Cost Per Click) and CPA (Cost Per Acquisition) often rise due to several key factors: 1. Increased Competition for Higher Ad Positions: A higher budget often means increasing bids to capture...
Local SEO for Care Homes
The Ultimate Guide to Local SEO for Care Homes: Boosting Your Online Presence Introduction: In a world where most care home searches begin online, ensuring your care home appears at the top of local search results is crucial. Local SEO (Search Engine Optimization)...
Help your Care Home stand out using Social
In today’s digital age, families and potential residents are turning to the internet to find the best care home options. With over 70% of care home searches starting online, it's essential to have a strong digital presence to attract and engage your target audience....
Google ads best practice Vs Client expectation
In the world of pay-per-click (PPC) advertising, the tension between following Google’s best practices and meeting client expectations is a common challenge. On one side, Google advocates for a more automated, broad approach to campaign management, while clients often...
Multi-Channel Marketing – An agency Point of VIew
In today’s digital landscape, multi-channel marketing has become essential for businesses to reach their target audience effectively. However, managing invoicing across different marketing channels can be a complex challenge. This blog will guide you through the best...
CSS provider – How to improve Google Shopping
In the fast-paced world of digital marketing, medium to large businesses constantly seek new strategies to enhance their online presence and drive sales. One effective yet often overlooked strategy is partnering with a Comparison Shopping Service (CSS) provider for...
