Ramadan brings a surge in consumer activity, making it a critical period for brands to maximize their marketing ROI. With online transactions in the Middle East growing 143% between 2021-2023 during Ramadan, it’s clear that brands must capitalize on this unique opportunity.

Key Sections:

• Why Ramadan Is Different for Brands:
  Consumer behavior changes, including shorter working hours and heightened online activity, create a unique environment.
• Examples from Luxury Brands:
  Ounass’s Ramadan promotions with exclusive collections resonated with gifting trends, increasing their online sales by 25%.
• Actionable Insights:
• Launch campaigns 2–4 weeks pre-Ramadan to align with increased site visits.
• Highlight community and generosity in creative assets.
• Optimize campaigns for mobile, as 70% of Ramadan e-commerce browsing is mobile-based.